Mark Fitzgibbon has many years of experience as a web designer and graphic lead through his company Pilot Design. He has a particular interest in creating effective websites which can manage complex amounts of data. He is supporting the organisation with the selection of a well designed, robust technological platform which can be updated easily and will support users with advanced search tools. Behind the scenes he is supporting the website’s social media interface so that the information can be easily cascaded to the horse world.
He is also supporting the next phases of development and analysis of the website’s usage. These include: a postcode search function to help owners find vets, farriers and other professionals in their local area, an events service so that veterinary practices and horse welfare bodies can promote their educational workshops and courses.