The wisdom of the herd is the power of social media, harnessed through surveys and questionnaires. Their answers about specific topics draw on truly practical experience. The results are then analysed and key themes drawn out.
Mark Fitzgibbon has many years of experience as a designer and graphic lead. He has a particular interest in creating easy to use websites and managing complex amounts of data.
The main content for the website will be written by a panel of equine vets representing the range of equine practices, hospitals and veterinary schools in the UK. Leaders in the fields of farriery and equine physiotherapy, dentistry, nutrition, bio-mechanics and others are also being invited to write pages.
Ben set up Mayes & Scrine EVP, a five vet, RCVS PSS tier-2 100% equine practice with purpose built clinic facilities in Horsham, West Sussex. He joined the British Equine Veterinary Association (BEVA) Council in 2006 and was the 51st president. He is a true equine general practitioner with clients from all disciplines of equine sport.
An experienced Level 5 BHS Accredited Stable Manager and Coach, she developed the design and concept of The Veterinary Care of the Horse which she wrote with Sue Devereux and was published by J A Allen. It made a complex subject easily understandable, and over 140,000 copies were sold. Her parallel professional career has been in communications and change management .